Mumbai/IBNS, Sept. 10 -- Streaming platform Zee 5 has announced a major revamp of its mobile and Connected TV experience, introducing AI-led discovery, enhanced personalisation and a redesigned interface aimed at making content discovery faster and more intuitive.

Personalisation forms a key part of the revamped experience, with the platform designed to recommend content based on individual viewing interests.

Zee 5 is also introducing AI-powered features aimed at making content discovery and user interactions smoother. An AI-powered customer support assistant will provide near-instant assistance with issues related to subscriptions, playback, content access and devices.

The platform said it is also strengthening its data privacy measur...