India, Aug. 21 -- Multi-year partnership brings together one of the world's leading technology companies and Europe's newest franchise cricket league to redefine the digital fan experience through AI and innovation.

The European T20 Premier League (ETPL) has announced Tata Consultancy Services (TCS), a global leader in IT services, consulting and business solutions, as its Digital Transformation Partner in a multi-year agreement.

Through this partnership, ETPL and TCS will collaborate to shape an AI-powered digital ecosystem that enhances the experience for fans, players, commercial partners and stakeholders.

The collaboration reinforces ETPL's commitment to launching Europe's first ICC-sanctioned franchise T20 league on a foundation o...