India, Nov. 6 -- Etihad Airways, the national airline of the United Arab Emirates (UAE), has signed a joint marketing agreement with the Cambodia Tourism Board to strengthen tourism cooperation and encourage more travellers to explore Cambodia through the airline's global network.

The agreement was signed on the sidelines of the World Travel Market in London.

The Memorandum of Understanding (MoU) establishes a framework for the two organisations to collaborate on promoting Cambodia as a leisure destination. Key areas of cooperation include joint marketing campaigns, destination promotion and engagement with the travel trade, with a focus on showcasing Cambodia's rich cultural heritage and distinctive visitor experiences.

Aysha Al Kaabi...