India, Sept. 1 -- Axis Mutual Fund, one of India's leading asset management companies, announced the launch of 'Shagun SIP', an industry-first digital systematic investment feature that enables investors to invest in Axis Gold Fund and Axis Silver Fund of Fund in terms of grams.

Shagun SIP has been designed to reflect how investors traditionally accumulate precious metals like gold and silver, progressively and over a period of time.

It brings this familiar approach into a modern, fully digital investment experience. Investors can build their gold and silver exposure gram by gram, without the challenges associated with physical ownership, making charges, etc.

Investors can accumulate gold up to 25 kg, and silver up to 50 kg. All invest...