India, June 9 -- Apple continuously invests in new features and services to help developers succeed and users discover their next favourite app.

New App Store capabilities rolling out this year will give developers more flexibility to market their apps, acquire new users, and offer brand-new business models for Apple In-App Purchase.

This year, developers will have more ways to showcase their apps on the App Store with Creative Assets, rich images and videos that appear in the product page header and search results.

In addition to standard screenshots and previews, these assets can be used to highlight a brand, promote seasonal offerings, or showcase new content.

App Store Connect also supports a product page preview so developers can...