India, Aug. 19 -- The convergence of quick commerce and convenience is transforming the consumption patterns of Indians and triggering shifts in unorganised product categories.

The subject came about in a panel discussion at the seventh edition of Inc42's D2C & Retail Summit in Gurugram on "What Do India's Shopping Patterns Reveal About The Next Growth Wave?".

Kamal Lochan Das, business head, PhonePe Payment Gateway; Akash Agrawalla, cofounder of D2C spice brand ZOFF Foods; and Ayush Bansal, director at legacy footwear major Liberty Shoes participated in the discussion that was moderated by Karan Saraf of PwC India.

Quick commerce platforms are essentially becoming the modern, organised replacements for local kirana stores, Agrawalla o...