Why Is Flipkart Joining India's Food Delivery Renaissance?
India, Aug. 21 -- Walmart-owned Flipkart is close to a full food delivery launch in Bengaluru and is currently eyeing a timeline of August end for the rollout, followed by other cities later this year. And as this as-yet-unnamed new business gets underway, Flipkart Minutes will act as training wheels initially.
While a standalone food delivery app is also in the works and could go live in the coming months, for the initial rollout and to ease customer acquisition, Minutes will handle the food delivery vertical's order and fulfilment flow.
Detailed queries sent to Flipkart on its app strategy and commission structure ahead of the food delivery rollout remained unanswered at the time of filing this story.
This rollout mirrors a two-prong...
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