India, Nov. 10 -- It would be naive to think that getting listed on quick commerce platforms is half the battle won. If anything, that's where the real battle begins. Building sales velocity, keeping products in stock, managing sky-high platform costs, and, believe it or not, we have barely peered into the abyss.

Gramiyaa, a premium cold-pressed edible oil brand, learnt this the hard way when it boarded the quick commerce bandwagon through Blinkit in 2024.

The first hurdle was affordability. When Gramiyaa finally made it onto quick commerce platforms, it found itself paying nearly twice the commission its national competitors paid. For a small brand already operating on razor-thin margins, that was a steep price to pay just to get a foo...