India, April 28 -- "Ecommerce complexity in India will only increase. Every layer of complexity strengthens our relevance," Unicommerce MD & CEO Kapil Makhija said during the Q4 earnings call. 

Elaborating on the trend, Makhija said a typical brand that operated across 3-4 sales channels five years ago now juggles 8-12. Peak single-day order volumes have risen to 55 Lakh units from 12 Lakh. This has pushed Unicommerce's integrations to nearly 350 from 100 earlier, creating new opportunities for the company. 

To capitalise on this opportunity, the company will continue to pursue acquisitions as a core strategy to tap the growing market, the CEO said.

He added that Unicommerce will look to snap businesses, which are profitable ...