India, April 28 -- Picture this: It's 4 PM on a Wednesday, and a 48-year-old professional in Gurgaon is scrolling through Blinkit while wrapping up work calls. Added in the person's shopping cart are items like millet puffs, roasted makhana, zero-sugar desserts, high-protein snacks, and low-carb munchies.

No, the ageing professional isn't fasting or on a diet. He's simply trying to order snacks that are high in protein to offset age-related muscle loss, low on the glycaemic load (GL) to manage insulin resistance, and easy to digest.

Today, millions of middle-aged Indians, especially above 45, are rethinking their snacking habits - not to lose weight, but to age well. Reason? Well, India's 45+ population, which now exceeds 350 Mn, is eit...