India, May 26 -- For most of India's legal history, personality rights were concerns largely reserved for film stars and cricketers. Amitabh Bachchan went to court over the unauthorised use of his voice, which intuitively made sense given that he is among the country's most recognisable public figures.

But Aman Gupta? Why would the founder of a consumer electronics brand need to approach the Delhi High Court to restrain third parties from exploiting his personality rights without permission?

The HC recently granted Gupta an interim injunction protecting him against the unauthorised use of his name, image, voice, catchphrases, and AI-generated deepfake content.

Importantly, Gupta is not the first startup founder to pursue such protectio...