India, June 16 -- Consumer AI is entering a new phase of growth. As adoption surges, the market is expected to become a $55 Bn opportunity by 2030. But founders are realising that building powerful AI features is only half the battle won.

For Saurabh Gupta, founder and CEO of Intellemo, the real challenge is winning user trust.

Speaking at Inc42's AI Summit 2026, during a discussion on 'How Consumer AI Products Are Winning Distribution And Retention In India', Gupta said that the success of AI startups depends on whether users trust the system to understand their preferences and deliver outcomes consistently.

Reflecting on Intellemo's journey, Gupta said the startup initially focused on building marketing automation tools before realis...