India, March 4 -- AI has made video creation faster, cheaper and more accessible than ever. But as traditional barriers of video creation fade, the market is getting crowded.

Today, anyone can produce content at scale. Think: solo creators building full-fledged shows to studios using AI in professional film workflows.

AI video platforms are playing a key role here by helping creators produce prompt-led micro-dramas, automating brand campaigns, and giving them access to cinema-grade post-production tools, streamlining how content is produced, distributed, and monetised.

In this new landscape, industry experts believe that owning strong IPs, building structured systems and having control over how content is distributed and monetised will...