India, June 30 -- D2C kitchenware startup The Indus Valley has raised $17 Mn (around Rs.161 Cr) in its Series B funding round led by Gaja Capital, with participation from existing investors DSG Consumer Partners, Rukam Capital and The Chennai Angels.

The Chennai-based startup plans to deploy the fresh capital for product innovation, strengthening its omnichannel distribution, and deepening brand presence.

Founded in 2016 by Jagadeesh Kumar and Madhumitha Uday Kumar, The Indus Valley claims to offer toxin-free, non-coated cookware solutions across cast iron, iron, stainless steel, triply cookware, and pressure cookers.

The startup claims to use pure, natural materials such as cast iron, sheet iron, tri-ply stainless steel, wood, clay, c...