India, May 26 -- In the last few years, the world has adapted to new waves of uncertainty. From Covid to various economic slowdowns to the recent West Asia crisis, every time global supply chains were disrupted, a new reality had to set in.

Same goes for the D2C and new-age retail brands today. As oil prices go to record highs, supply of key items has been disrupted. As it is markets have panicked, with foreign investors pulling out of India, and there could be a real crisis on hand if livelihoods remain at stake for too long.

As the war in West Asia continues unabated, the impact is rippling through industries. Indian retail and D2C brands are increasingly feeling the pressure on their unit economics, as cost of key ingredients have ri...