India, Sept. 3 -- Over a year after piloting concierge services with Crew, consumer internet major Swiggy today announced restricting the premium concierge platform to a "dedicated personal travel concierge offering".

Crew was launched in June 2025 to allow users to find, shop and get delivered anything "from golf course to caddy bookings to reliable and clean cabs, sourcing exclusive hotel rates to even a Hawaiian shirt".

However, operating as a broader "personal concierge service" for over a year, Swiggy said it saw travel as the category with the strongest demand for such a service.

Under its new avatar, Swiggy is positioning Crew as a "destination expert that plans, books and curates every moment of a journey, from the first spark ...