India, July 2 -- Sports retail startup PlayBlue has secured $2.7 Mn (Rs.25.7 Cr) in a seed funding round co-led by Centre Court Capital and MIXI Global, with participation from WEH Ventures.

The startup plans to use the capital to launch its first set of flagship stores and its pan-India ecommerce platform. It plans to set up a network of 150 stores over the next five years and build a community of more than 1 Cr users.

Founded in 2025 by former GMR Sports' CEO Satyam Trivedi and former Cult.fit's executive Jayam Vora, PlayBlue is an omnichannel multi-brand sports retail platform that sells an assortment of athleisure, footwear, gear, fitness equipment, recovery products and nutrition through its retail stores and ecommerce platform.

T...