India, July 28 -- Snitch has acquired a 100% stake in D2C women's fashion brand Berrylush to expand beyond menswear as it seeks to build a broader portfolio of fashion brands. The financial terms of the deal were not undisclosed.

Following the acquisition, Berrylush will retain its brand identity and continue operating with its existing team, including cofounder Anusha Chandrashekar. Snitch will support the brand across product development, technology, supply chain, marketing, and omnichannel retail.

Founded in 2018 by Chandrashekar and Alok Paul, Berrylush sells affordable apparel targeted at Gen Z and millennial women. Berrylush cofounder Paul later joined rival Littlebox as its COO in May 2025.

Berrylush's portfolio spans dresses, c...