India, June 2 -- D2C kids' lifestyle brand Rosada has onboarded actor Shilpa Shetty Kundra as a strategic investor, as it looks to expand its footprint across India.

However, the startup didn't disclose the financial details of the deal.

Founded in 2014 by husband-wife duo Shalu and Bhupesh Agarwal, Rosada is a Kolkata-based D2C brand that designs and manufactures personalised children's accessories, everyday essentials, and baby products.

Its portfolio includes bags, bedding, travel accessories, decor, and utility products for infants and young children. The startup claims that its in-house design and production capabilities enable tighter quality control and stronger design aesthetics compared to typical offerings in the category.

R...