India, March 6 -- Rural India-focussed ecommerce startup Rozana has netted Rs.290 Cr ($31.6 Mn) in a Series B funding round led by existing backer Bertelsmann India Investments (BII), along with participation from Spark Growth Ventures, Bikaji Family Office, FE Securities and Fireside Ventures.

The startup intends to utilise the fresh capital to strengthen its tech infrastructure, broaden product categories, develop private-label offerings and deepen brand partnerships.

Founded in 2021 by Ankur Dahiya, Adwait Vikram Singh, Mukesh Christopher and Prithvi Pal Singh, Rozana operates an ecommerce platform designed to provide affordable, last-mile delivery of daily essentials and household products to underserved villages. Its platform enabl...