India, Aug. 5 -- Reliance Retail (RRVL) has acquired Bengaluru-based fashion discovery platform Furrl in an all-cash deal for an undisclosed sum, bringing the startup's proprietary AI styling platform into its ecosystem.

Under the terms of the agreement, Furrl's entire team will join RRVL. Founder and CEO Esha Tiwary will lead new AI initiatives post the amalgamation, while the product team will focus on scaling Furrl's technology across Reliance's broader commerce operations.

"At Reliance Retail, we are embedding AI and advanced technologies across our consumer businesses, enabling more personalized and engaging shopping experiences for customers. The addition of Furrl's specialised technology strengthens our portfolio of AI capabiliti...