India, Oct. 5 -- IPO-bound Razorpay announced today that it has deepened its partnership with AI major OpenAI to help Indian brands advertise on ChatGPT.

Under the partnership, the company's growth marketing platform, Razorpay Engage, will enable brands to prepare product catalogues, launch and manage campaigns on ChatGPT Ads.

Brands onboarded by Razorpay include Tanishq, Fastrack, Traya, Tata Neu, Rivaah by Tanishq, Shaadi.com, Axis Max Life, Palmonas and Narsee Monjee Institute of Management Studies (NMIMS).

Razorpay Engage To Become ChatGPT Ads Layer

Razorpay Engage will provide the technology and operational infrastructure for businesses looking to get started with ChatGPT Ads.

Its offering will include assessing catalogue readin...