India, Feb. 14 -- While the last few years were about getting consumers hooked on 10-minute deliveries, India's quick commerce industry has moved beyond speed. It's all about advertising now.

Today, quick commerce platforms like Blinkit, Instamart and Zepto are building high-margin retail media businesses, pulling brands into bidding wars for visibility at the exact moment a purchase decision is made.

While seller commissions still account for the bulk of their revenues, roughly around 70%, advertising, including sponsored listings, homepage takeovers, search boosts and brand placements, contributes between 9% and 11%, and the share is rising rapidly.

What's more interesting is that ad rates on quick commerce apps have climbed more tha...