India, July 15 -- Maternal and baby care startup Promom has raised Rs.30 Cr ($3.1 Mn) in a funding round led by Fireside Ventures. The startup plans to use the fresh capital to expand its product portfolio and widen distribution pan-India.

Founded in 2023 by Anavi Kalia, Manas Tripathi and Aditya Srivastava, the Bengaluru-based startup develops products that address feeding-related challenges faced by new mothers.

Before raising external capital, Promom operated as a bootstrapped D2C business. The startup said its growth was largely driven by referrals and recommendations from customers.

Promom's fundraise comes at a time when the broader baby care and parenting ecosystem is seeing increased activity.

Earlier this month, Swara Baby Pr...