India, Jan. 5 -- In 2025, India's premium retail market crossed an inflection point. What appeared incremental over the past decade became structurally visible this year: premiumisation in India is no longer confined to aspiration-it is embedded in behaviour.

Consumers across income bands began reallocating spend from discretionary indulgence to value-driven, purpose-led purchases that promised durability, efficiency, wellness, and everyday elevation.

From Aspiration To Behaviour: The New Face Of Premium Consumption

In 2025, India's premium retail market crossed an inflection point. What appeared incremental over the past decade became structurally visible this year: premiumisation in India is no longer confined to aspiration-it is emb...