India, April 9 -- D2C grocery startup Pluckk has raised Rs.100 Cr (around $10.8 Mn) in its Series A1 funding round led by existing investor Euro Gulf Investment. 

The startup plans to deploy the capital for investments in technology and product innovation, especially in AI to identify emerging product trends, automate quality control, and optimise supply chain efficiency and demand forecasting, along with nutrition personalisation for consumers by combining nutritionists with AI. 

It will also use the funds to establish offline retail presence and expand into tier II locations and international markets in the next six months. 

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