India, Nov. 12 -- Sports retail startup PlayBlue has onboarded cricketer KL Rahul as an investor and brand ambassador days ahead of launching its flagship store in Bengaluru. PlayBlue is set to open a 20,000 sq ft flagship store on 80 Feet Road in Bengaluru and launch its mobile app this Saturday (November 14).

The flagship store will be spread across three retail floors, a cafe level and a rooftop terrace. Its product portfolio will span sports apparel, footwear, equipment, accessories, recovery products and sports nutrition, catering to both amateur and professional athletes.

Beyond conventional retail, PlayBlue is positioning itself around specialised product discovery and in-store experiences. The store will offer gait analysis, tre...