India, Sept. 1 -- Pernia's Pop Up Shop parent Purple Style Labs' initial public offering (IPO) continued to see steady investor interest on the second day of bidding. As of 13:18 IST, investors have cumulatively placed bids for 13.78 Lakh shares against 68.49 Lakh shares on offer, translating to a 20% subscription.

The highest number of bids have come from retail investors till now, who have placed bids for 10.22 Lakh shares against the 12.45 Lakh shares earmarked for them. This translates to a 82% subscription of their quota.

Following retail investors, non institutional investors (NIIs) have placed bids for 1.53 Lakh shares against the 18.68 Lakh shares reserved for them. These investors have subscribed their quota by just 8% till now...