India, Aug. 27 -- In a fresh monetisation push, AI giant OpenAI has started rolling out ads on ChatGPT in India, with the initial rollout covering logged-in adults on the Free and Go plans. Plus, Pro, Business, Enterprise and Education subscribers will continue to have an ad-free experience.

Ad agencies WPP and Omnicom are OpenAI's first agency partners in India, with more than 50 brands expected to go live with campaigns on the platform within a week. From September 4, businesses will also be able to access ChatGPT's self-serve ads manager, with daily budgets starting at Rs.725.

The rollout comes about six months after OpenAI began testing ads in the US. The move provides AI giant another monetisation channel alongside subscriptions an...