India, Aug. 6 -- Electric two-wheeler maker Ola Electric is shifting to a dealer-led sales and service model across India as it looks to expand its EV presence beyond its company-owned retail network.

The move marks a strategic pivot for the Bhavish Aggarwal-led company, which has relied on a direct-to-consumer model since launching its first electric scooters five years ago. Ola Electric said it has now opened its network to dealer partners and expects the dealership footprint to achieve significant scale by Diwali 2026.

Under the new model, company-owned stores will focus on brand experience and product demonstrations, while dealers will drive local sales, service, and expansion. Ola Electric said the dealer-led approach will combine ...