India, Oct. 22 -- Serial entrepreneur Ajeet Singh, who previously cofounded unicorns such as Nutanix and ThoughtSpot, has announced the launch of his third venture, called Different.

Emerging out of stealth mode, the AI-powered martech startup has now raised $48 Mn (nearly Rs.453 Cr) in its seed funding round led by General Catalyst. The round also saw participation from Lightspeed Venture Partners.

Meanwhile, former Asana executive Abhishek Pani and former chief technology and product officer (CTPO) at PharmEasy, Abhinav Yajurvedi, have also joined Singh as cofounders at Different.

"Different is an AI marketing system that runs demand generation end-to-end for lean B2B marketing teams," Singh said in a post on LinkedIn. The startup ha...