India, July 7 -- NoBroker Rewrites Playbook In Search Of Profits

After a decade, the proptech unicorn is shifting from a pure listings engine to a home-buying marketplace and a multi-vertical consumer ecosystem. So, can ancillary services finally deliver profitability for NoBroker?

Ditching The Freemium Model: For a long time, NoBroker offered free access to nearly 90% of its users. But it is now rejigging its monetisation model and focusing more on high-margin property resales and real estate launches. With this, the platform is moving to replace traditional real estate channel partners and capture lucrative broker commissions.

The Fintech Extension: Financial services have become a key monetisation layer, accounting for over 22% of i...