India, June 24 -- SaaS major MoEngage has acquired San Francisco-based AI infrastructure startup Aampe to strengthen its customer engagement stack.

In a statement, MoEngage said Aampe founders Paul Meinshausen, Schaun Wheeler and Sami Abboud will join it to lead its agentic decisioning initiatives.

While MoEngage didn't disclose the financial details of the transaction, sources told Inc42 that it was an all-cash deal of "tens of millions of dollars".

Founded in 2020, Aampe provides dedicated, autonomous AI agents for every individual customer of a brand. This allows brands to do personalised messaging and marketing for individual customers based on their behavioural history rather than traditional targeted marketing that focuses on dem...