India, Oct. 9 -- Omnichannel menswear brand KISAH has raised Rs.35.9 Cr (about $3.7 Mn) in a Series A funding round led by Fireside Ventures at a post-money valuation of around Rs.211 Cr (about $22 Mn).

The startup plans to use the capital primarily to expand its retail network, while also investing in supply chain, warehousing, technology and backend infrastructure.

"We are learning retail right now. We've had very good positive early signs for us. The idea is that we are using this money to create our playbooks, and then the retail expansion is something which should be funded by franchisees," cofounder Yash Sarawagi told Inc42.

Prior to this, the D2C startup had raised around Rs.10 Cr from angel investors, including Sagar Daryani, f...