India, June 16 -- India's consumer commerce landscape is entering a new phase of growth. With the ecommerce market projected to become a $450 Bn opportunity by 2031, digital retail is becoming the primary channel through which new-age brands are discovered, purchased and scaled.

At the heart of this shift lies the rise of D2C brands. As India bypasses the traditional modern retail playbook in favour of algorithm-led discovery, quick commerce infrastructure and digital-first distribution, D2C brands are emerging as the biggest drivers of ecommerce growth.

In fact, the segment's gross merchandise value (GMV) is expected to grow from $65 Bn to $310 Bn over the next five years, accounting for nearly 86% of all incremental ecommerce value cr...