India, July 18 -- Saturation doesn't seem to be a concern that plagues India's D2C boom. What began as a handful of digital-first brands challenging legacy incumbents has evolved into a $65 Bn market spanning everything from beauty and fashion to food and home essentials.

And the next phase of growth could be even bigger. While India's ecommerce market is projected to expand from $165 Bn in 2026 to $450 Bn by 2031, the D2C segment is expected to surge from $65 Bn to $310 Bn over the same period, growing at a blistering 37% CAGR.

India's next wave of ecommerce growth will likely be driven by D2C brands. Of the $285 Bn in additional ecommerce GMV expected by 2031, nearly $245 Bn, or 86%, is forecast to come from the D2C ecosystem.

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