India, Feb. 28 -- With over 332 Mn online shoppers and a rapidly expanding digital economy, India's ecommerce sector is on track to surpass $400 Bn by 2030. Investor interest has closely followed this growth. In 2025 alone, ecommerce ranked among the most funded sectors, attracting $1.7 Bn across 203 deals, while D2C brands accounted for nearly 23.7% of total ecommerce funding between 2014 and 2024.

This surge has transformed D2C from a niche into a mainstream pathway for building consumer brands centred on ownership, community and control over distribution. However, the journey to scale remains complex. Early stage founders face mounting customer acquisition costs, fragmented channels, inventory challenges and shrinking margins - pressu...