India, June 25 -- Meesho's first acquisition announcement after the ecommerce company went public also marked its foray into B2B retail space from the conventional B2C ecommerce landscape. But what was hard to miss was the deal value of Rs.202 Cr which valued Kirana Club at 200x of its FY26 topline of just Rs.33 Lakh.

Meesho's CEO Vidit Aatrey while announcing the deal also made his intent clear on eyeing more expansion opportunities in B2B retail space.

This announcement lands at a curious moment for India's B2B kirana commerce sector, one where established players like Udaan and ElasticRun have spent the last two years absorbing valuation markdowns.

Udaan's valuation has fallen nearly 59% from its 2021 peak of $3.2 Bn to around $1.8 ...