India, June 25 -- Meesho Chases Kirana High

Meesho's first acquisition after its IPO appears to be more than a new experiment. By buying Kirana Club for Rs.202 Cr, Meesho, after years of B2C scale, is betting on kirana retail, logistics, and margins. Can this deal revitalise India's troubled B2B sector?

Meesho's B2B Play: The ecommerce giant valued Kirana Club at about 200X of its FY26 top line of just Rs.33 Lakhs. So, why this vote of confidence in an early stage startup, which operates in a sector that has seen major players suffer downrounds and fire sales? The move offers Meesho a chance to build a different kind of B2B kirana engine, one that relies less on heavy offline activation and more on network effects, digital familiarity, ...