India, Sept. 22 -- Imagine a customer walking into a premium lifestyle store to buy a vase, but leaving with a dinner set, tableware, candles, and a few other pieces of decor for their living room. A few months later, the same customer is back, looking for a housewarming gift for family and friends.

This is the loyalty that brands yearn for. Give more reasons for the customers to return and get a larger share of their wallet as well as their mind space. It's never about one vase.

This is exactly where the next leg of growth lies for the premium and mass-premium lifestyle market - not by abandoning what they are known for, but by finding more ways to bring the same customer back into their world. While some are simply moving from kitchen...