India, Sept. 3 -- India's live entertainment market is entering a new phase, and BookMyShow is at the centre of it. The company has long dominated event ticketing, but the rapid growth of India's concert economy is attracting new competitors.

Eternal has emerged as one of the most formidable challengers after acquiring Paytm Insider in 2024 and launching District, its going-out platform. District generated Rs.973 Cr in revenue in FY26, intensifying the battle for India's growing live entertainment wallet.

Amid all the action, BookMyShow has raised its first external cheque from global investment firm KKR. While the company refrained from disclosing the financial particulars of the deal, reports suggest that KKR picked up a minority stak...