India, Sept. 9 -- Reliance Jio has introduced a new pricing structure for rich communication services (RCS) business messaging, allowing brands to send marketing, transactional and one-time password (OTP) messages to iPhone users on its network.

The new rates came into effect on September 1, as per an ET report citing emails sent by the company to businesses. Marketing messages will cost Rs.0.27-0.30 per message, while transactional messages will be charged at Rs.0.25 and OTPs at Rs.0.11-0.16 per message.

The new pricing replaces Jio's earlier flat RCS tariff of Rs.0.08-0.10 per message, as per the report.

The development follows Apple's expansion of business RCS support on iPhones in partnership with telecom operators. Unlike Apple's ...