India, April 29 -- In step with India's consumption story widening beyond the metro strongholds, the direct-to-consumer (D2C) ecosystem has entered a phase where scale is no longer just about going digital but about building resilient, omnichannel brands. 

With India's ecommerce market on track to surpass $300 Bn by the end of this decade and D2C brands steadily carving out a sizeable share of opportunity, founders are now navigating a more nuanced playbook, one that blends offline expansion, supply chain agility and sharper brand positioning. 

This shift is being powered by a rapidly expanding digital base. India is home to more than 850 Mn internet users today, alongside a growing cohort of over 300 Mn online shoppers. The r...