IPO-Bound Zepto Eyes Premium Grocery Segment To Take On Blinkit, Instamart
India, July 14 -- In a bid to expand its offerings ahead of its public market debut, Zepto is reportedly exploring the launch of premium grocery service - Select - within its app.
The service, which is expected to launch in the coming weeks, will have a separate tab offering focused around imported food, gourmet groceries and other premium products, Moneycontrol reported, citing sources.
Zepto has begun talks with premium brands to onboard products for Select after a pilot in select areas drew an encouraging response, the report added. Sources told Inc42 that the offering is still in a very nascent stage and the name is yet to be finalised.
The company is also looking to price some imported and premium products below prices offered by ...
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