India, July 30 -- Since the introduction of UPI and digital payments, fintech startups have amassed a goldmine of transaction data. While these datasets have powered underwriting, fraud detection and internal analytics, PhonePe is now looking to commercialise them as a standalone enterprise offering, potentially opening up a new monetisation avenue ahead of its long awaited IPO.

On Thursday (July 30), the Walmart-backed fintech giant launched PulsePro, an enterprise intelligence platform built on aggregated and anonymised transaction data from its payments network.

"PhonePe serves both consumers and businesses and PulsePro fits right in as an enterprise data intelligence offering. Over time, we anticipate this to become a meaningful rev...