India, Aug. 27 -- Online astrology startup InstaAstro has raised $12 Mn (about Rs.114.5 Cr) in a Series A funding round led by Singularity AMC and Artha Venture Fund, with founder Nitin Verma and Artha managing partner Anirudh Damani also participating in their personal capacities.

The startup plans to use the fresh capital to expand across regional and international markets, strengthen its pooja seva offerings, and grow its product business.

A significant share of the capital will also be used for AI-led product development. InstaAstro plans to introduce sentiment analysis to help astrologers offer more contextual consultations and expand multilingual support to improve consultation quality across languages.

Founded in 2021 by Verma, ...