India, April 21 -- PM Narendra Modi and his sartorial choices never cease to make headlines. Be it his occasional turbans or the chic jackets or his ethnic kurta-pyjama, PM's matey selfies with lawmakers around the world have made him the a-la-mode Indian premier with an undeniable global charm despite being deeply local. 

On April 10, the Prime Minister was seen sporting a wristwatch with a tiger motif. Horologists quickly traced its origin. It was not from a premium global brand, nor was it an invaluable custom creation. 

It was made by Jaipur Watch Company (JWC), an Indian company making mechanical timepieces rooted in the nation's heritage. But, Modi wasn't alone with a JWC tied to the wrist. From Bollywood actress Raveena...