India, May 20 -- The travel app has barely changed in over a decade.

You search. You scroll endlessly through filters. You open five tabs to compare timings, baggage rules, cancellation policies and hotel reviews. Then comes the real anxiety: will the flight run on time? Do I need a transit visa? Is this hotel actually close to the city centre?

Travel apps solved booking. They never fully solved decision fatigue.

But listed OTA platform ixigo now believes AI can rewrite the travel experience. And at the centre of it all is TARA, the company's AI-native travel assistant that it claims brings agentic experiences for customers.

Instead of functioning like a chatbot layered on top of an existing app, the company has rebuilt the experience...