India, Sept. 15 -- For a large consumer brand, going direct-to-consumer (D2C) is not just about launching a website and selling products online. It also means deciding who will manage the infrastructure needed to fulfil those orders. Orders need to flow through the right systems, inventory needs to be positioned where demand exists, and warehouses, payment systems and logistics partners all need to exchange data and act on it in real time.

On paper, it may sound straightforward, but making these moving parts work as one operating system is not a walk in the park. This is precisely the gap Stelcore has built its domestic business around.

Founded in 2012 by Bharat Mandot, the company initially focused on cross-border commerce and complian...