India, June 22 -- India's D2C economy is projected to surpass $310 Bn by 2030, and the brands driving this growth have largely mastered the front end of ecommerce, building products, acquiring customers and driving online conversions. However, managing what happens after checkout remains a far more complex task.

As ecommerce penetrates deeper into Tier II & III markets, fulfilment is becoming increasingly complex. D2C brands in India typically report return-to-origin (RTO) rates of 20-30%, while categories such as fashion, footwear and lifestyle often see even higher rates due to their reliance on cash-on-delivery orders.

For context, an RTO occurs when a delivery fails, and the package is returned to the seller, creating additional cos...